This A1 and A3 sized poster was the primary media used during the charity's launch campaign and is to be used subsequently for continued promotional efforts. Designed to be instantly recognisable and eye-catching, copies were placed in shop windows, bars, clubs, and paid advertisement locations.
The poster, website, and business stationery were all developed simultaneously with the creation of a completely new and original brand design which is now used consistently across all of the charity's marketing literature.
Design of a custom-built and interactive website with a built-in content editor.
The website is fully responsive across desktop, tablet and mobile devices, and includes a help forum, news feed, animated backgrounds, and a donations page.
An 800mm x 2000mm roller banner incoporating the charity's distinctive branding for use at fundraisers, events, and in the entrance to the head office.
These double-sided A5-sized flyers were distributed on the high street and in bars and clubs as part of the charity's launch campaign. The reverse side features a letter from the charity's founder and president with a list of 'big wishes'.
Business cards designed alongside the charity's letterhead and other stationery using the instantly recognisable 'stripes and cityscape' theme.
The brand design and development project for the charity included a new and original letterhead and stationery design that is used for all official correspondence.