Exactech is a US-based global manufacturer and supplier of surgical instruments and orthopaedic implants with a UK office in Redditch.
Works for this client include production of an A4-sized magazine advert to be featured in an industry publication, double-sided flyer design for an Exactech workshop and presentation at the British Shoulder & Elbow Society (BESS) annual conference in Sheffield, and a tri-fold leaflet and day-program design on behalf of the Leicester Orthopaedics Shoulder Symposium, of which Exactech was principal sponsor.
This double-sided leaflet served as promotional material for a presentation and workshop hosted by Exactech at the British Shoulder & Elbow Society conference in Sheffield. The design of the leaflet was based on existing company branding and literature with specified dimensions of 99mm x 210mm to fit in an inside jacket pocket.
This magazine advert features in a number of industry publications to promote the Equinoxe platform shoulder system. Using supplied photo-realalistic CAD graphics of the device, the advert was orientated both for standard A4 sheet size and 210x280mm size for different publication formats.
This tri-fold leaflet served as the sign-up form and day program for a lecture series organised by Exactech for surgeons specialising in shoulder trauma at Leicester Orthopaedics. There were no specific design requirements for the leaflet: the brief stated only that the design must be engaging and fit into an inside jacket pocket. The right-hand page was perforated so that the registration form could be detached and sent to the series organiser.
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